⚙️Problem Overview

Counterfeit goods cause over $500B+ annual losses globally, affecting industries such as:

• Pharmaceuticals

• Electronics

• Food & beverage

• Luxury goods

• Automotive

Fake products erode trust, cause injuries, and disrupt global trade integrity.

---

Consumer Challenges

Consumers struggle with:

• Inability to distinguish real vs fake products

• Exposure to unsafe counterfeit items

• No access to transparent product origin or history

• No simple verification mechanism

---

Brand Challenges

Brands face:

• Revenue loss

• Reputational damage

• Limited tools to monitor authenticity

• Weak visibility across distribution channels

---

Government & Regulatory Challenges

Governments struggle with:

• Lack of unified traceability systems

• Difficulty enforcing anti-counterfeit laws

• Lack of standardized product authenticity records